Commercial Application Semester-1 ICSE Specimen Paper Solved Class-10

Commercial Application Semester-1 ICSE Specimen Paper Solved Class-10.  Step by step solutions of ICSE Class-10 specimen model sample paper .  During solutions of semester-1 Commercial Application specimen paper so that student can achieve their goal in next upcoming exam of council .

Commercial Application Semester-1 ICSE Specimen Paper Solved Class-10

Board ICSE
Class  10th (X)
Subject Commercial Application
Topic Semester-1 ICSE Specimen Paper Solved
Syllabus  on bifurcated syllabus (after reduction)
session 2021-22
Question Type  MCQ/ Objective (as prescribe by council)
Total
question
Total- 50
Max mark 50
Mode Online
Warning :- before viewing solution view Question Paper

Question 1

Who defined market as “A market is the set of all actual and potential buyers of a product”?

1. Neil Borden
2. Neilsen
3. Philip Kotler
4. Stephen Morse

Solution :

3. Philip Kotler

Question 2

This P is not a part of the 7Ps of marketing mix?

1. Promotion
2. Price
3. People
4. Purpose

Solution :

4. Purpose

Question 3

Which among the following serves as the most common source of leads generation for any company?

1. Yellow pages
2. Green pages
3. White pages
4. Blue pages

Solution :

1. Yellow pages

Question 4

In which stage of marketing is consumer considered as the king?

1. Production oriented stage
2. Sales oriented stage
3. Product oriented stage
4. Marketing oriented stage

Solution :

4. Marketing oriented stage

Question 5

The process of setting a low initial price for attracting a large number of buyers quickly to cover a large market share is known as:

1. Going-rate pricing
2. Market penetration pricing
3. Value based pricing
4. Skimming pricing

Solution :

2. Market penetration pricing

Question 6

A reduction in price on purchase during a stated period of time is known as:

1. Sale
2. Discount
3. Allowance
4. None of these

Solution :

1. Sale

Question 7

Which among these is concerned with pricing policies for late entrants to a market?

1. Market penetration
2. Marketing research
3. Market skimming
4. Marketing skills

Solution :

1. Market penetration

Question 8

Which among these is not the nature and characteristic of a service?

1. Intangibility
2. Durability
3. Variability
4. Perishability

Solution :

2. Durability

Question 9

Marketing mix for products consists of ___________.

1. 4Ps
2. 7Ps
3. 8Ps
4. 5Ps

Solution :

1. 4Ps

Question 10  (Commercial Application Semester-1 ICSE Specimen)

__________ are the key elements of promotion mix.

1. Advertising and Sales Promotion
2. Publicity and Public Relations
3. Direct Marketing and Personal Selling
4. All of the above

Solution :

4. All of the above

Question 11

Marketing mix for services include __________.

1. 4Ps
2. 7Ps
3. 8Ps
4. 5Ps

Solution :

2. 7Ps

Question 12

_________ is not a part of marketing mix.

1. Product
2. Purpose
3. Place
4. Price

Solution :

2. Purpose

Question 13

Which of the following marketing mix activity is most closely associated with newsletters, catalogues and invitations to organization-sponsored events?

1. Pricing
2. Promotion
3. Distribution
4. Product

Solution :

2. Promotion

Question 14

New product development starts with which one of the following steps of new product development?

1. Idea screening
2. Idea generation
3. Test marketing
4. Concept testing

Solution :

2. Idea generation

Question 15

Marketing is a process which aims at _________.

1. Production
2. Profit-making.
3. The satisfaction of customer needs
4. Selling products

Solution :

2. Profit-making.

Question 16

In the history of marketing, when did the production period end?

1. In the late 1800s.
2. In the early 1900s.
3. In the 1920s.
4. In the 1960s

Solution :

3. In the 1920s.

Question 17

The key term in the American Marketing Association’s definition of marketing is:

1. Activity
2. Sales
3. Products
4. Planning and executing the conception.

Solution :

4. Planning and executing the conception.

Question 18

Marketing is _________, there is a constant tension between the formulated side of marketing and the management side.

1. An art
2. A Science
3. Both an “art” and a “science”
4. Selling

Solution :

3. Both an “art” and a “science”

Question 19

Today, marketing must be understood in a new sense that can be characterized as _________.

1. Get there first with the most.
2. Management of youth demand.
3. Satisfying customer needs.
4. Telling and selling.

Solution :

3. Satisfying customer needs.

Question 20

_________ is the act of obtaining a desired object from someone by offering something in return.

1. Marketing Myopia
2. Selling
3. Exchange
4. Delivery

Solution :

3. Exchange

Question 21

A place where goods are bought and sold against the price consideration between the buyers and the sellers is called _________.

1. Exchange
2. Market
3. E-commerce
4. Transaction

Solution :

2. Market

Question 22

_________ involves transfer of ownership of the goods.

1. Selling
2. Assembling
3. Buying
4. Assembling & Buying

Solution :

1. Selling

Question 23  (Commercial Application Semester-1 ICSE Specimen)

_________ is not a type of Marketing Concept.

1. The production concept
2. The selling concept
3. The societal marketing concept
4. The Supplier Concept

Solution :

4. The Supplier Concept

Question 24

__________ deals with the specification of the actual good or service and how it relates to the target customer.

1. Price aspect
2. Product aspect
3. Promotion aspect
4. Place aspect

Solution :

2. Product aspect

Question 25

__________ is the best promotion tool in any type of marketing.

1. Creativity
2. Communication
3. Tele calling
4. Publicity

Solution :

4. Publicity

Question 26

Which of the following is the mode of pricing technique?

1. Cost plus
2. Market skimming
3. Market penetration
4. All of these

Solution :

4. All of these

Question 27

“Place” in 4Ps mean same as:

1. Promotion
2. People
3. Distribution
4. Demand

Solution :

3. Distribution

Question 28

Setting a low initial price to attract a large number of buyers quickly and cover the large market share is known as :

1. Skimming pricing
2. Going-rate pricing
3. Value based pricing
4. Penetration pricing

Solution :

4. Penetration pricing

Question 29

Advertising is:

1. A method of mass communication
2. Paid communication
3. Non-Personal
4. All of the above

Solution :

4. All of the above

Question 30

A favourable image of the organization is built by __________.

1. Informative Advertising
2. Persuasive Advertising
3. Institutional Advertising
4. Marketing

Solution :

3. Institutional Advertising

Question 31

Identify the advantage of Advertising to the Manufacturer:

1. Creates demand
2. Promotes healthy competition
3. Educates consumers
4. Makes shopping easier

Solution :

1. Creates demand

Question 32

Primary Demand Advertising is also known as:

1. Concept Advertising
2. Reminder Advertising
3. Institutional Advertising
4. None of the above

Solution :

1. Concept Advertising

Question 33

In Advertising, the advertiser __________

1. Has to pay the buyer
2. Has to pay the media owners
3. Need not pay the media owners
4. Both 1 and 2

Solution :

2. Has to pay the media owners

Question 34

In Publicity, the message originates from __________.

1. Media
2. Public
3. Buyer
4. Manufacturer

Solution :

1. Media

Question 35

In Publicity, __________ has/have control over the contents and timing.

1. Media
2. Public
3. Buyer
4. Manufacturer

Solution :

1. Media

Question 36  (Commercial Application Semester-1 ICSE Specimen)

What form of media can be used to reach illiterate people?

1. Newspapers
2. Radios
3. Direct Mail
4. Billboards

Solution :

2. Radios

Question 37

Find the odd one out.

1. Posters
2. Billboards
3. Neon signs
4. Letters

Solution :

4. Letters

Question 38

Online advertising provides a __________ audience.

1. Regional
2. Global
3. National
4. Local

Solution :

2. Global

Question 39

What makes a product acceptable to consumers faster than any other technique of promoting sales?

1. Sales Promotion
2. Radio
3. Advertising
4. Publicity

Solution :

1. Sales Promotion

Question 40

In Publicity, __________ message is designed to inform the public.

1. Concept
2. Persuasive
3. Informative
4. Reminder

Solution :

3. Informative

Question 41

Advertising __________.

1. Raises the standard of living.
2. Generates employment.
3. Adds to art and culture.
4. All of the above.

Solution :

4. All of the above.

Question 42

Which of the following is an element of Distribution Mix?

1. Salesmanship
2. Discount
3. Storage
4. Services

Solution :

3. Storage

Question 43

Sales by inspection is necessary when the goods are of __________ nature.

1. Standardised
2. Non- Standardised
3. Non-Perishable
4. All of the above

Solution :

2. Non- Standardised

Question 44

Selling aims at __________.

1. Product planning
2. Product distribution
3. Product promotion
4. Maximization of profit

Solution :

4. Maximization of profit

Question 45

The main purpose of sales promotion is __________.

1. Inform customer about the product.
2. Create goodwill
3. Obtain spot buying
4. Create long term Demand

Solution :

3. Obtain spot buying

Question 46  (Commercial Application Semester-1 ICSE Specimen)

The cost of sales promotion per unit is __________.

1. Low
2. High
3. At par
4. None

Solution :

1. Low

Question 47

What is the principle of Selling?

1. Profit through customer satisfaction
2. Profit through sales volume
3. Caveat emptor
4. Caveat vendor

Solution :

4. Caveat vendor

Question 48

Personal selling is:

1. Selective
2. Flexible
3. Mutually Beneficial
4. All of the above

Solution :

4. All of the above

Question 49

Choose the correct Selling Concept

1. Factory › Products › Selling and Promotion › Profit
2. Factory › Selling and Promotion › Profit › Product
3. Factory › Selling and Promotion › Product › Profit
4. Selling and Promotion › Factory › Product › Profit

Solution :

1. Factory › Products › Selling and Promotion › Profit

Question 50

J. D. Power and Associate is the motor industry’s benchmark for judging the quality of new motor vehicles. Lexus and Porsche lead the luxury brands while Toyota, Honda and Hyundai dominate among the mass market brands. These companies tend to use the J.D. Power and Associate ratings in their marketing. From the above case study answer the following: Lexus and Porsche come under which pricing strategy as mentioned below:

1. Luxury Strategy
2. Parity Pricing Strategy
3. Skimming Strategy
4. Aggressive Pricing Strategy

Solution :

3. Skimming Strategy


Return to:-    ICSE Class-10 Specimen Paper Semester-1 of 2021-22 

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